Physical Retail Environments will be Transformed by the Widespread Adoption of AR Glasses
Retail TouchPoints
NOVEMBER 15, 2023
Personalized, In-Person Immersion Mainstream AR glasses adoption will lead to a more personalized shopping experience in-store. For example, if a shopper has purchased a certain backpack brand previously, AR can recognize that backpack brand when a shopper looks at it in-store. This also provides immense opportunity for retailers.
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