Tue.Apr 07, 2020

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Recommended COVID-19 reading – a curated list of the week’s top marketing articles

Dynamic Yield

The post Recommended COVID-19 reading – a curated list of the week’s top marketing articles appeared first on Dynamic Yield. A collection of recommended reading from the Dynamic Yield team to help digital marketers face new challenges in light of the COVID-19 pandemic.

Article 36
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Recommended COVID-19 reading – a curated list of the week’s top marketing articles

Dynamic Yield

The post Recommended COVID-19 reading – a curated list of the week’s top marketing articles appeared first on Dynamic Yield. A collection of recommended reading from the Dynamic Yield team to help digital marketers face new challenges in light of the COVID-19 pandemic.

Article 36
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6 Best Pop-up Design Practices to Get More Customers

BigCommerce

Wait for a second — because this article tells you exactly… If you’re one of those ‘I-will-never-use-popups’ guys, then stop!

Article 262
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What are Retail Markdowns?

Wiser

In this article, we’ll cover what markdowns are and what you need to consider as you implement a markdown strategy. According to a 2019 study by retail think tank Coresight Research, retailers in 2018 completely missed out on roughly $300 billion in revenue, or 12 percent of total retail sales, due to markdowns. What are Retail Markdowns?

Retail 128
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How eCommerce Brands can Enhance their Customer Experience Using Video

Smile.io

Read Article. This article was written by Amir Shahzeidi, the digital marketing manager at Uscreen. This is just one example of how to use over-the-top (OTT) service apps like YouTube to share testimonials. Testimonials are a part of value-added content marketing. Post-sale and onboarding videos. How to use your products.

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How eCommerce Brands can Enhance their Customer Experience Using Video

Smile.io

This article was written by Amir Shahzeidi, the digital marketing manager at Uscreen. Identify the kinds of transformations buyers want to experience and how your brand can act as a catalyst. With the right videos, you’ll be able to engage more of your ideal customers through the purchase process and beyond, elevating their experience.