FastSpring

MARCH 5, 2019

Let us walk you through a few different questions to ask yourself before selling online in the US, including how to handle sales tax and data privacy regulations. The overarching goal was to ensure that European consumers’ right to privacy was protected. The impending California Consumer Privacy Act covers much of the same ground.

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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

Customer Data

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

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