Optimizely

DECEMBER 3, 2019

Any new privacy compliance framework can be overwhelming—but one going into place right after the holiday season can seem downright impossible. Just as we did with GDPR in 2018, Zaius has been working with our privacy counsel to ensure that we are ready for the first of the year. Update your privacy policy.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Data 195

SheerID

DECEMBER 3, 2019

Data privacy concerns are weakening personalized marketing. Learn how identity marketing is helping brands revive their efforts and acquire consumer tribes.

Consumer 97

Consumer Marketing Blog 97

SheerID

DECEMBER 3, 2019

The post 5 Steps to Creating Personalized Marketing for Consumer Tribes appeared first on SheerID.

Consumer 78

Consumer Marketing Blog 78

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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

Customer Data

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

eCommerce