Tue.Oct 09, 2018

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Cause Marketing Can Drive Shopper Loyalty — But Only When It’s Sincere

RTP blog

By Bryan Wassel, Associate Editor Several recent articles I’ve written have touched on the importance of corporate responsibility. Shoppers, particularly among younger generations, increasingly will flock to retailers and brands that support a cause.

Marketing 150
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Composable Commerce Is Playing a Key Role in SiteOne’s Digital Transformation

The discussion was moderated by Adam Blair, Editor of Retail TouchPoints. Discover the benefits of composable commerce for the complex realities of modern retail in this webinar that looks at a case study of SiteOne, a landscape supply retailer undergoing a major digital transformation. This recording is provided by Connected Consumer Series.