Tue.Jun 25, 2019

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Email Open Rates: Leveraging Personalization to Be Ever in Your Favor

Sailthru

This article was originally published on MarTech Series. By implementing tools like artificial Intelligence and predictive analytics, marketers can take this valuable insight and leverage it to better connect with prospects in ways that prove to work for each unique, individual customer.

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Personalized Emails That Drive Results for Top Beauty Brands

Optimizely

The beauty industry is all about personalization. Every shade of foundation, lipstick, and shadow is made to perfectly complement each individual’s skin tone, hair color, or eye color. But not every beauty brand personalizes emails as well as they personalize products.