Retail TouchPoints

SEPTEMBER 28, 2021

In fact, 90% of consumers say they care about data privacy, while nearly 30% have switched companies and providers over their data policies and data sharing practices, according to research from Cisco. As Privacy Concerns Mount, Transparency and Communication Are Key. Privacy is now part of the marketing mix,” said Kibel.

Consumer 257

Consumer Customer Experience eCommerce Technology 257

RetailDive

SEPTEMBER 28, 2021

The rising costs of mobile ads will push online retailers again to find ways to improve campaign performance, a report by ad-tech startup Moloco suggests.

eCommerce Marketing 98

eCommerce Marketing eCommerce Marketing Mobile 98

Liveintent

SEPTEMBER 28, 2021

Despite this assault (disguised as a privacy move) on email marketing, we are confident that email will prevail as a vital mechanism for building relationships with your customers. Email senders are universally grappling with changes to open rate, once a key metric for understanding customer engagement with your email marketing.

Events 71

Events Recommendation Blog Consumer 71

Ecommerce Platforms

SEPTEMBER 28, 2021

Project the Privacy of Your Personal Account. Since the customers only see the wallet address for your business through Coinbase Commerce, you don’t have to compromise your privacy in the name of payment accessibility. This particular option allows you to enjoy the extensive control of using cryptocurrency payments.

Payment Services 104

Payment Services Merchant Services Cryptocurrencies Payments 104

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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

Customer Data

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

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