Tue.Apr 06, 2021

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How to Use Instagram Story Highlights on a Brand Account

Kissmetrics

To get started, you’ll go to your Instagram profile, open up settings, and go to Privacy. To do this, turn on the auto-archiving feature. This will automatically save all of your stories even when the 24-hour period expires. In there, you’ll find a tab labeled “Story.” Tap on it and look towards the bottom to find “Save to Archive.”.

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March 2021 SEO News Recap

ROI Revolution

The strong statement reiterates Google’s commitment to the Privacy Sandbox and FLoC , an alternative to third-party cookies currently in development. ” What does this mean? FLoC is Chrome-based, which could make it more difficult to gather cross-channel data and make attribution more challenging.

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The Personalization Playbook: 2024 Strategies

What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.