Forrester eCommerce

JULY 20, 2020

The EU-US Privacy Shield Was Just Invalidated: What To Do Now This week, the Court of Justice of the European Union handed down its ruling in the case popularly known as “Schrems II.” Because the ruling invalidated the EU-US Privacy Shield, the mechanism by which American companies could […].

Marketing 254

Marketing B2B Customer Experience Management 254

ROI Revolution

JULY 20, 2020

To help partners comply with the California Consumer Privacy Act (CCPA), Facebook released the Limited Data Use feature , which enables partners to choose whether or not to apply restrictions to California Business Tools data. Facebook Rolls Out Limited Data Use Feature To Comply With CCPA.

Social Media 78

Social Media Article Information Marketing 78

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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

Customer Data

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

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