Demac Media

JULY 5, 2017

The EU’s Directive on Privacy and Electronic Communications is a decent place to start. If you’ve got some time to kill and are feeling worldly, you can peruse Wikipedia and familiarize yourself with every piece of anti-spam legislation known to man. so you need to quickly and easily figure out a way to stop emailing those people!

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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

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Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

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