ROI Revolution

AUGUST 1, 2017

For privacy reasons, Facebook doesn’t expose most of these big data points to direct advertiser targeting, but your Facebook ads will benefit nonetheless. What Facebook might lack in capturing the intent of its users, it more than makes up for with insights fueling its own ad/audience targeting algorithms.

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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

Customer Data

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

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