Sat.Jul 08, 2017 - Fri.Jul 14, 2017

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For Better Research, Create An Authentic In-Store Experience

RTP blog

Testing In Mock Stores Mock stores offer advantages in terms of privacy and control. If you have questions, wait until they admit to having finished their shop. Give specific instructions while allowing for shoppers’ whims. And mock stores give researchers control over store setup, ensuring they do not disturb planograms.

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The 3 BIGGEST Email Marketing Opt-in Mistakes Ecommerce Businesses Make When Building Their List

eCommerce Training Academy

There’s nothing wrong with asking website visitors for their email as long as you give them something valuable in exchange and respect their privacy. Opt-in Mistake #3 – You’re Too Shy To Ask for Their Email. It’s all about asking the right user at the right time with the right offer.

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The Personalization Playbook: 2024 Strategies

What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.