Bryan Eisenberg

APRIL 25, 2016

Birth of the Shopping Cart. The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City. Once a regular basket got too heavy, customers headed straight for the check-out line. This robbed stores of incremental sales. So in 1936, that store owner introduced a rolling cart to make shopping easier. In CRO terms, he reduced the friction of shopping to increase average order size.

Shopping Carts 208

Shopping Carts Payment Services Shipping Costs Demo 208

GetElastic

APRIL 28, 2016

Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the multi-channel world. Extreme personalization comes down to one simple reality: customers expect your company to know who they are — no matter what method or touchpoint they are using. Instore, online, through Facebook or on a phone, customers want to receive a consistent, high-quality experience from your brand.

Multi-channel 113

Multi-channel Online Catalogues eCommerce eCommerce Platforms 113

Forrester Omnichannel

APRIL 27, 2016

Note: If you're a Forrester client, you can jump straight to the full report here. The other day, I stopped by my bank's ATM to get some cash. After entering my card and PIN and while waiting for my money ( during which I was a captive audience ), I was presented with an ad for a new service from the bank. Unfortunately, the ad's call-to-action was a message telling me to call the bank's 1-800 number to find out more.

Banking 87

Banking Channel Financial Services Customer 87

Webbula

APRIL 27, 2016

It’s time clean out the closets! Spring cleaning leaves us feeling refreshed, renewed, and optimistic — like anything is possible. Clearing out the “junk” from your email list can have.

Blog 60

Blog Article Marketing 60

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

Dynamic Yield

APRIL 23, 2016

Liad Agmon highlights the key trends, questions, and perspectives shaping online personalization. The post Dynamic Yield’s CEO Liad Agmon on the Future of Personalization appeared first on Dynamic Yield.

28

28

Retalon

APRIL 25, 2016

The post Safety Stock Optimizer appeared first on Retalon.

32

32

Retalon

APRIL 25, 2016

The post Micro-Merchandising appeared first on Retalon.

32

32

Retalon

APRIL 25, 2016

The post Demand Forecasting appeared first on Retalon.

32

32