The Not So Evil Underbelly of Discount & Coupon Marketing to Track Influencers, Personalize Pricing, Grow Sales & Beat Out the Competition
BigCommerce
JULY 28, 2017
Promotions and discounts are serious business for online stores. But along the way, there’s been a dirty little term used in the ecommerce industry that shies folks away from using discounts: pricing race to the bottom. This term has long been something to avoid (and it still is). This is true. You can’t discount everything. Let’s break it down.
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