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Measuring Attribution: Solutions to Navigate Consumer Privacy

ROI Revolution

On top of that, tracking attribution quickly becomes complicated for big brands that advertise across multiple channels and platforms – which sometimes leads to attribution being neglected and thus a lower priority. Accurate, data-driven, multi-touch attribution isn’t easy to accomplish. Apple released its iOS 14.5

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Your 2023 Digital Strategy Forecast: Key Insights to Navigate Ecommerce

ROI Revolution

Kayla Aves, Retail Media Strategist On the retail media side, 2022 was the first year ever with two Prime Days , including the Prime Early Access Sale in October). Since this was a new event, businesses couldn’t be certain about what to expect or how it would play out. images, videos, testing, scaling) is growing. 

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Claim your copy so you can profit off of this channel’s meteoric rise. billion over last year’s two-day sales event. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. million from 72.8

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Consumers spent nearly $2 billion more on Cyber Monday compared to Black Friday, bringing the online-centric shopping event to a total of $10.7 Digital emerged more than ever as a channel for consumers looking for home products. Facebook and Google channels drove growth several times that of online stores. billion in revenue.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). Social media advertising stats + trends in the face of COVID-19.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. Social media + COVID-19 trends. May 14 update.

eCommerce 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

Claim your copy so you can profit off of this channel’s meteoric rise. billion over last year’s two-day sales event. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. July 1 update. May 14 update.

eCommerce 148