Is Selling on Amazon the Cure for High Customer Acquisition Costs?
Retail TouchPoints
JULY 7, 2023
With its new “Amazon antidote,” a multi-faceted Amazon distribution strategy, the company has helped brands see an average lift of 88% on the site within the first year. Reis: I think the sooner brands recognize that although this isn’t always a clean environment, it is a very real channel for them because that’s where the consumer is.
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