Viya, China’s top livestreaming influencer, vanished from cyberspace after receiving a $210m fine for tax evasion.
Ecommerce Platforms
FEBRUARY 3, 2022
Thanks to the massive traffic on Taobao and her customer-centred sales approach, she has become a top influencer, selling food, fashion and beauty products, and even farm produce and real estate. As iResearch indicated in its China Livestream Industry Report 2021 , the whole market was worth ¥1.2 trillion ($189 billion) in 2020.
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