NRF: Shoppers Are Spending for Valentine’s Day and Super Bowl Despite Pandemic Pressures
Retail TouchPoints
FEBRUARY 11, 2022
consumers tune in to the big game. Not all of that spending will go to product purchases at retail — 41% of survey respondents said they would “love to receive the gift of experiences,” up from 36% in 2021. Perhaps unsurprisingly, food and beverages will be by far the most popular Super Bowl purchase categories.
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