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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

54% marketers name search engine optimization (SEO) as a top initiative for their brand this year. But SEO isn’t only for low-budget brands. SEO is the most important initiative for brands making $10-$100 million in annual revenue this year. At ROI, we call SEO and paid search the digital search duopoly.

Marketing 172
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How to Repurpose Content (and Why it Matters)

Kissmetrics

Videos, illustrations, infographics, ebooks, white papers, webinars, case studies, podcasts, charts, graphs, blog posts, quizzes, slide decks, reports, and on and on. Or white papers. Buffer is one of the major players in the content curation and scheduling game. Create White Papers and Infographics.

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Ecommerce Content Marketing: 25 Epic Ways to Boost Sales

Ecommerce Platforms

On the other hand, if you are offering a service such as SEO services, you can create a detailed checklist and include a free download. Here’s a technical SEO checklist from WEBRIS. Provide white papers. white papers offer an in-depth report on a particular problem and present a solution. Challenges.

eCommerce 216
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Subject Matter Experts: Why You Should Use Them and How to Find Them

Kissmetrics

Their specific knowledge and expertise can be of value to your readers, but subject matter experts can also help with search engine optimization (SEO) by providing the keywords and keyword phrases that will get you found in web searches. They also add relevance to the subject of the post, which is crucial for improving SEO rankings.

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From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

Those three experts are: Tommy Ekstrand , BigCommerce designer and SEO specialist. There are two ways you can go about picking your domain name: Choose a catchy, SEO-friendly name that will resonate with your audience. An SEO-driven domain name gives you a chance to: Rebrand your store. Tahnee Elliott , founder and CEO of T.C.

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Holiday Ecommerce Strategies

ROI Revolution

At the same time, this early in the game, many consumers are still in the research phase of their journey. Update your local SEO listings to reach shoppers near your brick-and-mortar locations. When you are ready to replatform, you can refer to our white paper, Replatforming Your Website? Avoid These Marketing Pitfalls.

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3 Inbound Marketing Trends to Master in 2021

Kissmetrics

To top it all off, inbound marketing trends shift almost as fast as SEO tactics. This means it’s harder and harder to stay on top of the game and keep yourself from falling behind. So instead of competing for ad space and buying slots, you focus on developing your blog, SEO presence, and social media platforms. Of course you do.

Marketing 318