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Subject Matter Experts: Why You Should Use Them and How to Find Them

Kissmetrics

Their specific knowledge and expertise can be of value to your readers, but subject matter experts can also help with search engine optimization (SEO) by providing the keywords and keyword phrases that will get you found in web searches. They also add relevance to the subject of the post, which is crucial for improving SEO rankings.

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From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

Those three experts are: Tommy Ekstrand , BigCommerce designer and SEO specialist. There are two ways you can go about picking your domain name: Choose a catchy, SEO-friendly name that will resonate with your audience. An SEO-driven domain name gives you a chance to: Rebrand your store. Tahnee Elliott , founder and CEO of T.C.

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3 Inbound Marketing Trends to Master in 2021

Kissmetrics

To top it all off, inbound marketing trends shift almost as fast as SEO tactics. This means it’s harder and harder to stay on top of the game and keep yourself from falling behind. So instead of competing for ad space and buying slots, you focus on developing your blog, SEO presence, and social media platforms. Blogging works.

Marketing 318
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Holiday Ecommerce Strategies

ROI Revolution

At the same time, this early in the game, many consumers are still in the research phase of their journey. Update your local SEO listings to reach shoppers near your brick-and-mortar locations. When you are ready to replatform, you can refer to our white paper, Replatforming Your Website? Avoid These Marketing Pitfalls.

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How to Drive Traffic to a Brand-New Site with Little to No Money

Kissmetrics

See, what most marketers aren’t telling you is that there are two main reasons why you aren’t getting traffic to your brand-new site (other than the fact that you don’t have much money to spend on ads): Marketing is a long-term game – almost all of the tactics marketers, including me, talk about are long-term tactics. Content marketing.

Article 273