Subject Matter Experts: Why You Should Use Them and How to Find Them
Kissmetrics
DECEMBER 3, 2021
Their specific knowledge and expertise can be of value to your readers, but subject matter experts can also help with search engine optimization (SEO) by providing the keywords and keyword phrases that will get you found in web searches. They also add relevance to the subject of the post, which is crucial for improving SEO rankings.
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