How eCommerce Businesses Can Make Holiday Shopping Frictionless
lateshipment
DECEMBER 18, 2020
Analyze the user’s path from the main page of the online store to the design page (use Google Analytics or any other tool for this); Identify holes in the conversion funnel, due to which some users do not complete the purchase; Analyze “heat maps” to understand where users click most often and what they are having trouble with.
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