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How to Integrate Paid Ads With Influencer Campaigns

Kissmetrics

Paid marketing campaigns consist of online ads, like pay-per-click (PPC) campaigns or social media ads. Before we order a gift for a loved one—or ourselves—we head to a search engine and type in what we’re looking for. This can be in return for free products or services or a fee. When are you primed to make a purchase?

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6 Tips to Boost E-Commerce Sales on Valentine’s Day

ChannelAdvisor

Consumers are increasingly converging to these marketplaces for products and deals, with users looking for gift ideas, specific items or promotions. Practice Multichannel Marketing. This year is all about multichannel marketing and making your business visible to all. Adapt Your Product Listings.

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How to Keep Optimizing Your Ecommerce Store through Disruption

Omnisend

Third-party cookies and data are largely disappearing across the industry, PPC ads across channels are becoming increasingly siloed, and now, with iOS 15 , even open-rate tracking will soon be a gone-but-not-forgotten metric. So what the howler was: we were marketing historically inspired gifts, and I had money left in my catalog budget.

eCommerce 148
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Amazon Prime Day 2020 News + Updates [November 2020]

ROI Revolution

25% of Amazon’s ad spend went toward gift cards for Amazon Prime Day 2020, up from 1.6% Gift shoppers spent an average of $286.79 over Amazon Prime Day 2020, nearly twice the amount of non-gift Prime Day shoppers. Gift shoppers spent an average of $286.79 October 26 update. Prime Day ROI client stats.

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Amazon Prime Day 2020 News + Updates [October 2020]

ROI Revolution

Amazon goes on to promote a photo sweepstakes to win a $1,000 Amazon gift card, a new reality gaming show that offers free prizes, and a special 40% off deal for daily essentials by Amazon. Check out the infographic for insights into the supply chain, Prime Day promotions, multichannel opportunities during Prime Day , and more!

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

25% of consumers are stressed about their ability to afford gifts this year, with 30% of consumers saying they’ll spend less this year due to the current state of the US economy as a result of the pandemic response. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2020]

ROI Revolution

25% of consumers are stressed about their ability to afford gifts this year, with 30% of consumers saying they’ll spend less this year due to the current state of the US economy as a result of the pandemic response. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return.

eCommerce 156