The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges
BigCommerce
FEBRUARY 13, 2018
With the help of short text ad copy and display URLs, online retailers began using the tool in a pay-per-click (PPC) context. That leaves a lot of room for organic growth simply by getting existing customers to use another channel (online or in person). Social media let’s consumers easily share products to buy online.
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