article thumbnail

Bing Ads vs Google Ads

Groove

It’s critical for online retailers to have (at minimum) a basic understanding of pay-per-click, or PPC, advertising because it’s an optimal tool to leverage when you want a leg up on the competition. The ability to add a social media extension to show the number of followers an account has. Which Costs More?

PPC 195
article thumbnail

The Benefits of User-Generated Content in eCommerce

lateshipment

On this page, let’s take a look at the advantages of making use of content created by customers on your eCommerce website and social media accounts, as well as find out how important and powerful they can be in the online retail sphere. Roughly 30% of the time that millennials spend consuming all media is spent on UGC.

eCommerce 240
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Effective Ways To Get More Traffic to Your E-Commerce Store

RetailMinded

Utilize Social Media Platforms Effectively Having an active presence on social media platforms can significantly increase the reach of your e-commerce store. Take Advantage of Pay-Per-Click Advertising Pay-per-click (PPC) advertising can be a powerful tool for driving traffic to your e-commerce store.

article thumbnail

The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

They ask for recommendations on Social Media. Lots has changed including the way they consume content and communicate online. They get easily distracted with technology and social media. Retailers must figure out where their audience is and how to attract them efficiently without killing their marketing budget.

eCommerce 167
article thumbnail

eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Target those people when driving traffic to your website through PPC and SEO.

PPC 162
article thumbnail

10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

For online retailers, it presents an opportunity to conquer the market, skyrocket sales, and cultivate brand loyalty through streamlined marketing. to go all-in on What selling tactics (urgency, fear, social proof, etc.) Between SEO, social, PPC, email, and content marketing experts, there’s a lot that goes on.

eCommerce 109
article thumbnail

Influencer Marketing for E-commerce: Tools and Tips to Grow Your Brand

Kissmetrics

How Using Social Media Influencers Can Grow Your E-commerce Brand. Influencer marketing is the practice of working with well-known social media users to grow your brand. Nearly 89% of marketers say that influencer marketing campaigns’ ROI is the same or better than other marketing channels like SEO or PPC.

eCommerce 356