Retail TouchPoints
SEPTEMBER 7, 2022
Qurate Retail Group — parent company of QVC and HSN — has made two new executive appointments as it works to differentiate the home shopping brands and build out its omnichannel video commerce operation. On linear TV, QVC and HSN are available in 92 million U.S.
Retail TouchPoints
OCTOBER 11, 2023
Gem Shopping Network (GSN ) has carved a unique space in the shoppable media market: Its primary business is still conducted via linear television, akin to the Home Shopping Network and QVC, but it also is growing significantly through connected TV (CTV) and streaming platforms like Apple TV, Roku and YouTube.
Retail TouchPoints
APRIL 16, 2024
The move represents an interesting return to a more traditional format for home shopping, one that had been eschewed by many companies in recent years in favor of newer video platforms — in particular social media.
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