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How Birthday Drinks Sparked an idea for a Zero-Alcohol Brand

Smile.io

This is part of our #SmileABCs series, highlighting and going in-depth with small businesses and ecommerce brands. It seems like everywhere we turn there is alcohol being pushed in front of us. Whether it’s being advertised, a new alcohol brand popping up, or drinks being served at every social setting.

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4 Loyalty Program Examples in Food and Beverage

Smile.io

The food and beverage industry is one industry that relies on repeat purchases and brand loyalty to succeed. The food and beverage industry is extremely competitive, but once you can lock in a customer to pledge loyalty to your products, you can start building brand loyalty. Yes, even on Mondays.

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How to Turn Customers Into Brand Advocates

Smile.io

When we think about our favorite brands, we only know a lot of them exist because someone told us about them. When that happens our friends became more than customers, they were brand advocates. Advocates show outsiders what makes your brand community valuable to join. In your case, that something is your brand community.