article thumbnail

4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Brands neglecting to send these messages will miss out on converting new subscribers interested in making a purchase, online window shoppers browsing products and those who already carted products but need an extra push over the finish line. Optimize your order confirmation message. Greg Zakowicz is a Senior Ecommerce Expert at Omnisend.

Marketing 299
article thumbnail

Amazon Sucks at Offsite Personalization and That’s Great for Other Retailers

Sailthru

Retailers are outpacing Amazon at personalization. The retail giant lags many competitor brands on both mobile and email, and that’s great news for any retail brand looking to differentiate with consumers. Amazon’s first failing is in mobile. What Amazon’s Not Doing.

Other 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Retailers Can Do in 2021 to Recover More Abandoned Shopping Carts

Retail TouchPoints

When was the last time you abandoned an online shopping cart: yesterday? For online retailers, cart abandonment is a problem, and we’re all guilty of doing it. In an effort to combat the estimated 70% of shopping carts that are abandoned, many retailers now send automated cart abandonment emails — and with good reason.

article thumbnail

The Entrepreneur's Checklist to Selling Online

Weebly

Plus, adding features like site search , newsletter subscription and a chat app can help give your online store the look and feel of a major internet retailer. This is where you tell a story about each of your wares, providing an appealing description and copy that will inspire and motivate shoppers to put it into the shopping cart.

article thumbnail

Own 2018: The Entrepreneur's Checklist to Selling Online

Weebly

Plus, adding features like site search , newsletter subscription and a chat app can help give your online store the look and feel of a major internet retailer. This is where you tell a story about each of your wares, providing an appealing description and copy that will inspire and motivate shoppers to put it into the shopping cart.

article thumbnail

Cyber Monday is the Biggest Sales Opportunity in 2018: Here’s What to Do About It + Marketing Ideas

BigCommerce

2017’s Cyber Monday saw mobile internet’s first $2 billion dollar day, according to Business Insider , while BigCommerce merchants experienced their highest sales week ever. But it’s not just mobile purchases that you need to think about. Also consider: Cyber Monday 2017 was the largest single day of online shopping in U.S.

Marketing 411
article thumbnail

The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

Headless Commerce is a version of CaaS ecommerce in which the shopping cart is decoupled from the CMS. In these use cases, brands often use WordPress or Adobe Experience Manager as the CMS of choice and plug in a decoupled ecommerce shopping cart solution to serve as the cart. What is Headless Commerce?