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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail TouchPoints

Ensure it’s a compliant exchange that benefits both the audience/consumers and the brand/publisher,” she said in an interview with Retail TouchPoints. As all of this plays out, one thing is clear: retailers will hold a privileged position in the new privacy-centric era of the internet.

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