‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers
Retail TouchPoints
MARCH 25, 2021
Ensure it’s a compliant exchange that benefits both the audience/consumers and the brand/publisher,” she said in an interview with Retail TouchPoints. In fact, the phasing out of third-party tracking IDs like cookies can actually open up a new opportunity for retailers to claim a central role in the advertising ecosystem.
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