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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail TouchPoints

MARCH 25, 2021

Ensure it’s a compliant exchange that benefits both the audience/consumers and the brand/publisher,” she said in an interview with Retail TouchPoints. In fact, the phasing out of third-party tracking IDs like cookies can actually open up a new opportunity for retailers to claim a central role in the advertising ecosystem.

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APRIL 25, 2018

Shopify was serving small brands, while Demandware (now Salesforce Commerce Cloud) was primarily focused on large retailers selling north of $50 million per year. Internet Retailer recently rated us the fastest-growing platform serving the top 1000 B2C stores in North America. Enhanced point-of-sale integration capabilities.

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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

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