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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail TouchPoints

“A profound — and abrupt — shift is coming for everyone who uses the internet,” according to a new report from McKinsey & Co conducted in partnership with the Interactive Advertising Bureau (IAB). “By Personalization That Doesn’t Sacrifice Privacy. The change will be a reckoning for the advertising industry.”.

Retail 264
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Nearly 1 in 4 online shoppers admit using guest accounts over data privacy fears

Retail Technology Review

Nearly one in four (22%) shoppers regularly use guest accounts to purchase online goods to avoid handing over personal data, according to a new report from Empathy.co, the global commerce search and discovery platform.

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Cegid to help retailers adhere to local laws after opening retail cloud point of delivery in China

Retail Technology Review

European software vendor Cegid has now opened a new cloud point of delivery (POD) in Shanghai to help retailers with stores locally to adhere to strict data privacy laws introduced across mainland China.

Retail 70