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Key Disaster Preparedness Takeaways for Retailers from an Eventful Summer

Retail TouchPoints

Take Stock of the Inventory Amid the digital transformation of retail, technologies such as SquareSpace have become more commonplace at the point of sale, while self-service kiosks and cashierless checkouts are now ubiquitous.

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Buy Now, Pay Later: Does it Work for your Online Retail Business?

Retail TouchPoints

BNPL solutions are a way for merchants to offer point-of-sale financing via a simple installment payment plan. Unlike other installment options, BNPL offers zero wait time, a big win for the “I want it now” market, and invites customers to buy big-ticket items by reducing the upfront financial expenditure shock.

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Cannabis SMS Marketing : A Guide For Dispensaries

Korona

At 98%, text messages have the highest opening rate in the world of marketing. All kinds of industries use SMS marketing to increase sales, bring back lost customers, and promote discounts and loyalty rewards. SMS marketing in cannabis can be a huge asset if it’s done right. The marijuana retail business is no exception.

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Retail SMS Marketing – The Power of Text Message Marketing in 2021

Korona

There are still a lot of channels for direct marketing to your consumers, but none are currently better for retailers and other merchants than SMS marketing. . Print marketing is dated, lacks a target, and wasteful. Email marketing, while still cost effective , is often automatically filtered and seen by few recipients.

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The Case for Extreme Personalization

GetElastic

Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the multi-channel world. The challenge is that to get to extreme personalization, marketers must have what they need to reach out directly to a real individual, rather than a general marketing persona.

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API Business Models and How They Future Proof eCommerce

GetElastic

Understanding how API business models work, should give you a good perspective on how different vendors price their technology or services so that you can create a business plan for how you want to invest in solutions and potentially enable your architecture to participate in the API market. Standardize.

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Put Your CPG Brand Where the Foot Traffic is to Stay Competitive

Retail TouchPoints

This means these marketers need a truly omnichannel, flexible advertising strategy that bridges both online and offline channels as more shoppers start toggling between the two again. Marketers can further leverage point-of-purchase inventory to run ads on DOOH screens in key locations right before a purchase is being made.