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2020 Paid Search Trends & Insights

ROI Revolution

PPC Advertising Growth: What Happened in 2019? We can largely attribute this to mobile domination, evidenced by a 35% growth in mobile clicks and 54% increase in overall mobile ad revenue. Multichannel Is Mandatory. By casting a multichannel net in 2020, your brand will catch the most fish consumers.

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How These Powerful Ecommerce Hacks Will Supercharge Your Sales

Omnisend

Not to be confused with multichannel marketing , it creates a seamless message for your customers to drive conversions and sales, create a unified brand voice and increase brand recognition ahead of competitors. So it makes sense that mobile ecommerce is forecast to account for 73% of all online sales in 2021. Optimize Your Website.

eCommerce 148
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December 2019 Marketing News Recap

ROI Revolution

Omnichannel refers to providing a seamless, positive experience across all channels: desktop, mobile, app, and brick-and-mortar. These show some consistent trends across the board. What trends will actually impact you? More big brands will need to follow in their footsteps to not become extinct in the coming decade.

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6 Tips to Boost E-Commerce Sales on Valentine’s Day

ChannelAdvisor

Practice Multichannel Marketing. This year is all about multichannel marketing and making your business visible to all. Make sure your e-commerce strategy includes all digital channels — PLAs, PPC, content, social media and email marketing. Optimize for Mobile Shopping. Adapt Your Product Listings.

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How to Keep Optimizing Your Ecommerce Store through Disruption

Omnisend

Chloë Thomas: I think it’s been a fascinating time period because it’s accelerated so many trends. Third-party cookies and data are largely disappearing across the industry, PPC ads across channels are becoming increasingly siloed, and now, with iOS 15 , even open-rate tracking will soon be a gone-but-not-forgotten metric.

eCommerce 148
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35+ Best Ecommerce Tools For Emerging Startups

eCommerce CEO

To choose an ecommerce website tool or platform, keep in mind your technical skills and budget as well as factors like SEO, mobile-friendliness, onsite search (a good site explorer) and scalability which make it easier for users to find your site and for your business to grow. An alternative to Antovo, Smile.io Google Analytics.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Keep coming back to this post as new trends, stats, news, and updates on coronavirus and ecommerce continuously roll in. Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. Mobile ecommerce + COVID-19 stats.

eCommerce 197