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eCommerce Marketing Outlook: How eCommerce Companies Are Navigating the COVID-19 Demand Shock

Inflow Insights

Sporting Goods. We have a client in the sporting goods industry that specializes in fishing. Unlike the business above, they’ve had significant decreases in sales from PPC. While most stand pat, we’ve seen some eCommerce companies make cuts to their PPC spend. Mobile Accessories. Baby Products.

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30+ Ecommerce Metrics Benchmarks (May 2019)

Store Growers

Mobile: 53% (vs 52% in 2017). Or is it because your website performs poorly on mobile ? Mobile: 26% (vs 26% in 2017). The most common observation: attracting mobile visitors that convert poorly. Mobile visitors convert at almost half the rate of desktop visitors. Eliminate paying for mobile traffic?

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4 Types of Market Segmentation to Enhance Campaign Performance

UpSellIt

For instance, if your target audience is younger people, consider putting more emphasis on your mobile and SMS strategy. They’re also more likely than Baby Boomers to make a purchase on a mobile device. While we don’t have time to go into all of them, let’s take a look at using psychographics in PPC placements.

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Franchise Marketing Strategies: 8 Franchise Marketing Best Practices

Korona

PPC campaigns. For instance, a sporting goods store would want to be a top search result for the term, “new tennis equipment.” It’s more important than ever that a website is fast, great on mobile, and secure. Confirm it works well on mobile. Pay-per-click (PPC) advertising is one of the most popular.

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5 Data-Backed Ideas to Test for Your eCommerce SEM Strategy

Lemonstand

“Everyone” says we’re living in the mobile-first world, but are we? The idea of adapting your business for smartphone and tablet users makes sense without a doubt, but you shouldn’t necessarily bet your life on mobile only. Rethink Your Device Targeting. Let’s look at the numbers first. The same applies to bookstores.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Furniture & home sales grew 208% YoY, followed by sporting goods, hobby, and bookstore sales at 163%. Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. Mobile ecommerce + COVID-19 stats.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

2020 COVID-19 + mobile stats + trends. US consumers spent an average 25 more minutes on mobile devices in 2020 vs. 2019 ( eMarketer ). Time spent watching digital video on mobile increased from 42 to 47 minutes ( eMarketer ). Total paid search revenue from mobile increased 93% year-over-year for ROI clients (ROI client data).

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