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What is First-Party Data and Why Focus on it in 2024

Smile.io

This can happen on your website, through your app, or via channels like email, a loyalty program, and text/SMS. Throwing a wrench in your customer funnel for analysis or seeing how your multi-channel marketing is performing, especially your paid ads.  What is first-party data? Fun right?!  I’m glad you asked.

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Programmatic Advertising Trends, Stats, & News [October 2021]

ROI Revolution

Amazon DSP provides both self-service and managed-service options. The platform can be used to serve ads across channels like video, search, social, and banner ads in addition to in-store and other out-of-home displays. Is your brand effectively leveraging one of the most lucrative advertising channels available? September 13.

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Programmatic Advertising Trends, Stats, & News

ROI Revolution

Amazon DSP provides both managed-service and self-service options. To get access to DSP inventory plus consultative services, the managed-service option is the way to go. Proactive advertisers are poised to capitalize on this growing channel, with overall CTV ad spend expected to surge 48.5% this year to reach $13.41

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Programmatic Advertising Trends, Stats, & News [December 2021]

ROI Revolution

Proactive advertisers are poised to capitalize on this growing channel, with overall CTV ad spend expected to surge 48.5% The COVID-19 pandemic drove more consumers than ever to pay for over-the-top video services like YouTube TV and Hulu + With TV, with OTT subscription revenue soaring 41.2% this year to reach $13.41 September 13.

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Programmatic Advertising Trends, Stats, & News [November 2021]

ROI Revolution

Amazon DSP provides both self-service and managed-service options. The platform can be used to serve ads across channels like video, search, social, and banner ads in addition to in-store and other out-of-home displays. Is your brand effectively leveraging one of the most lucrative advertising channels available? September 13.