Investing in eCommerce: How to Reallocate Your Retail Budget to Succeed Online
ESW
DECEMBER 14, 2020
In fact, you may find digital efforts, like social media, PPC and digital content, resonate more with consumers as people spend more time online. As cost-per-acquisitions increase, paid ads offer extremely targeted tools that let you dial in on your ideal customer. You can even compete as a smaller brand, she adds.
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