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The Case for Extreme Personalization

GetElastic

The ebook Extreme Personalization: Merchandising in an Omnichannel World describes seven new merchandising practices across all four ā€œpā€™sā€ of marketing: product, place, price and promotion. In the telecommunications industry, people can select phone model, plan type including calls and data and other add-ons ā€“ all of which are interdependent.