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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

Online retailers can sell just about anything—from shoes or baked goods to software and coaching sessions. Most e-commerce store owners have no idea how to effectively market their business. Paid Search Marketing for E-commerce. Here’s how it works: You choose a platform to market on, such as Google Ads.

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24 eCommerce Experts to Follow Now

GetElastic

Fishkin got his start working at his mother’s small business marketing firm as a web designer, then creating his SEOmoz blog that over the following decade became the world’s most popular community and content resource for search marketers. itok=k9MUrwRr","video_url":"[link] Video (Responsive)."]}.

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2023 Ecommerce Predictions: Insights From 17 Digital Marketing Experts

ROI Revolution

In this article, explore 2023 ecommerce predictions from 17 digital marketing experts at ROI who specialize in strategies ranging from Amazon and paid search advertising to SEO and website optimization and more! Retail media platforms will expand and D2C resources will shift. “

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15 Best Practices for Boosting Product Page Conversions

SellBrite

Just look at the online retailer DueMaternity.com — adding 360-degree images to their product pages boosted conversion rates by 27%. As an alternative, here are a few resources for taking your own high-quality product images: Your DIY Product Photography Resource Guide from Volusion. Add trust badges and statements.

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16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Inflow Insights

If you’re a big online retailer, you’ll probably be investing most of your paid ad spend on a mixture of Google Shopping ads and Google Search ads. Here at Inflow, we’ve helped hundreds of online retailers from all kinds of industries to maximize their return on ad-spend (ROAS).

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

30% of online orders were picked up in-store compared to 10% in 2019. To learn more about COVID-19’s impact on online grocery, see our additional resources: Industry Deep Dive: 2021 Apparel Stats to Know. Paid search + the pandemic. Paid search revenue was up 101.3% Infographic] 2021: CPG + Online Stats + Trends.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With 160 million customers visiting Walmart stores or Walmart.com each week , Walmart is the largest retailer in the US. If you’re interested in learning how your brand capitalize on the platform that’s becoming a dominant competitor in both in-store and online retail, join our Walmart Advertising 101 webinar on February 24th at 11 am ET.

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