What We Often Get Wrong About E-Commerce—And Why It Matters
Steve Dennis
APRIL 11, 2022
and product ordering moved from 1-800 numbers, snail mail and faxes to direct customer entry. Importantly order fulfillment remained essentially the same. com, et al) orders were picked and packed in a dedicated direct-to-customer (DTC) fulfillment center and sent to customers through the mail.
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