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How Online Retail Can Maximize Google Search In Uncertain Times

Retail TouchPoints

Building good topical internal links on your site can improve buyer journeys, and also help search engines crawl your site more easily. And creating and optimizing anchor content and landing pages is good for Google rankings while also improving your paid search quality score to make PPC cheaper. Use paid search strategically.

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Franchise Marketing Strategies: 8 Franchise Marketing Best Practices

Korona

The fact that franchises operate in the way that they do is part of what makes it an exciting business. PPC campaigns. For instance, a sporting goods store would want to be a top search result for the term, “new tennis equipment.” Pay-per-click (PPC) advertising is one of the most popular. Website design.

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4 Types of Market Segmentation to Enhance Campaign Performance

UpSellIt

While we don’t have time to go into all of them, let’s take a look at using psychographics in PPC placements. For instance, if you operated a sporting goods site, your average customer might frequent athletics blogs, the sports sections of major news sites, and youtube videos related to highlights.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

Other retailers shutting their doors this Thanksgiving include Best Buy , Dick’s Sporting Goods , and Kohl’s. Sporting goods. Sporting goods. Sporting goods. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return.

eCommerce 193
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How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. Sporting goods. Sporting goods. Sporting goods.

eCommerce 173
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2020]

ROI Revolution

Other retailers shutting their doors this Thanksgiving include Best Buy , Dick’s Sporting Goods , and Kohl’s. Sporting goods. Sporting goods. Sporting goods. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return.

eCommerce 158
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Your 2023 Digital Strategy Forecast: Key Insights to Navigate Ecommerce

ROI Revolution

Another huge shift in ecommerce that is changing the way marketers operate is the transition away from third-party data and toward cookieless marketing. How should marketing departments operate if they’re under pressure to cut budgets in order to keep profitable?