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How to Prevent Click Fraud on Your PPC Ads

Kissmetrics

When you run a PPC ad on Google or any other platform, you pay every time someone clicks your ad. Click fraud is very simple: Someone clicks on your PPC ads with the intention of costing you money. A big part of being successful with PPC is being able to interpret data. What Is Click Fraud? Types of Click Fraud.

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Best Practices for Acquiring New Customers via PPC Advertising

Omnisend

For eCommerce businesses to expand operations, customer acquisition is a must. Pay-per-click (PPC) adverts are a prime tactic for bringing new shoppers into the fold. While using email segmentation can help to increase CLV and sales, a company can only grow so much with a stagnant customer base.

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How Offline Conversion Tracking Led to 74% Increase in PPC Revenue: Case Study

Inflow Insights

The Client: A Wholesaler Operating on Seasonal Trends. This seasonal nature was already reflected in our team’s PPC strategy. Now, our PPC team not only sees the eCommerce conversion data from our Google Ads campaigns, but also that revenue created through call center orders, too. Using that Data in Our Google Ads Strategy.

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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share.

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PPC Holiday Advertising Tips & How to Profit in Q1

Wiser

PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). . Josh Brisco, Operational Head of the Search Department at CPC Strategy. PPC Holiday Tips for Q4 2017 & Q1 2018 . Need better data to inform your decisions?

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The Critical Element Missing from Many eCommerce PPC and SEO Campaigns

Inflow Insights

Inflow runs on the same conviction: PPC, SEO, and CRO services compliment each other. In what follows, I want to share with you the Milk and Cookies approach to getting the most out of the investment you make in PPC or SEO services by combining it with CRO. And the end is more conversions. They impact each other.

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Product IQ: The Missing Ingredient In Most PPC Campaigns

Store Growers

First a little background on the business I was working with: established ecommerce operation (> 5 years), doing high 6 figures a year in ecommerce sales, solid base or repeat customers, strong organic presence, a bit of email marketing and Google Ads campaigns that were running on autopilot. Adding Product IQ (Client Case Study).

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