38 Ecommerce Terms Every Marketer Needs to Know


After all, this is the same industry that has seen upwards of $150 billion in growth over the past five years. But even with that exponential progress, consumers are still underutilizing ecommerce websites , with just 9 percent of U.S. retail sales in 2017 coming from online stores.

Ecommerce Terms You Need To Know To Manage Your Digital Business


But when it comes to digital businesses where all transactions and fulfillment take place online, there’s a whole new set of terms you need to know in order to keep up. If you’re thinking, “That’s a lot of words,” you’re exactly right. A type of performance-based marketing in which a business rewards partners (also known as affiliates) for each visitor or customer brought by the affiliate’s marketing efforts. Amazon charges fees on every sale through the Marketplace.