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4 Types of Market Segmentation to Enhance Campaign Performance

UpSellIt

While we don’t have time to go into all of them, let’s take a look at using psychographics in PPC placements. For instance, if you operated a sporting goods site, your average customer might frequent athletics blogs, the sports sections of major news sites, and youtube videos related to highlights.

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Your 2023 Digital Strategy Forecast: Key Insights to Navigate Ecommerce

ROI Revolution

Research shows that 30% of PPC performance is driven by brand messaging and awareness , so if you cut upper-funnel spend now it will harm your long-term growth – especially if you cut right now at a time when many of your competitors are. Chad Batten, Product Feeds Specialist Having an optimized product feed can save marketers some budget.

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eCommerce Marketing Outlook: How eCommerce Companies Are Navigating the COVID-19 Demand Shock

Inflow Insights

Sporting Goods. We have a client in the sporting goods industry that specializes in fishing. We recommended that they highlight this in their messaging. Unlike the business above, they’ve had significant decreases in sales from PPC. As a result of lower demand, they also chose to trim their PPC budget.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

Other retailers shutting their doors this Thanksgiving include Best Buy , Dick’s Sporting Goods , and Kohl’s. Sporting goods. Sporting goods. Sporting goods. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return.

eCommerce 193
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

Other retailers shutting their doors this Thanksgiving include Best Buy , Dick’s Sporting Goods , and Kohl’s. Sporting goods. Sporting goods. Sporting goods. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2020]

ROI Revolution

Other retailers shutting their doors this Thanksgiving include Best Buy , Dick’s Sporting Goods , and Kohl’s. Sporting goods. Sporting goods. Sporting goods. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return.

eCommerce 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [November 2020]

ROI Revolution

Other retailers shutting their doors this Thanksgiving include Best Buy , Dick’s Sporting Goods , and Kohl’s. Sporting goods. Sporting goods. Sporting goods. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return.

eCommerce 158