How to Build a Lead Magnet Into Your Product to Fuel Growth
Kissmetrics
SEPTEMBER 14, 2017
White Papers. Free shipping. We like to think that if someone would be willing to pay for your lead magnet, but you’re giving it away at no monetary cost, then it offers value. The value-offer of lead magnets are often pieces of content like: Case studies. Exclusive videos. But they can also be: Discounts. Free trials.
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