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How to Use Customer Journey Mapping for PPC Campaigns

Kissmetrics

People might think PPC is all about having a huge budget to play with, but I’m here to tell you that’s not entirely true. Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. With PPC campaigns, the action is sales. What Is Customer Journey Mapping?

PPC 247
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Bounce Rate and Cart Abandonment. Cart Abandonment.

PPC 162
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10 Ideas for eCommerce Holiday Email Marketing Campaigns in 2021

Inflow Insights

Most online marketing — like PPC and paid social — is intrusive. Email marketing, on the other hand, allows you to deliver a longer, more enticing message that packs a bigger punch than a banner ad or a social media post. It might be a special offer like BOGO or “buy X, get Y.”

Marketing 144
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15 List Growth Email Marketing Strategies for eCommerce Websites

Inflow Insights

Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. Shopping Cart Abandonment Offers. Social Media Logins. If a customer is close to purchase, you can gather a great deal of contact information (including email address) through a one-click social integration.

eCommerce 120
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35+ Best Ecommerce Tools For Emerging Startups

eCommerce CEO

From shopping cart software to marketing automation tools, getting your online store setup can be a confusing process. If you want a run-down on why and what other ecommerce shopping carts are out there, check out the full list. The number of ecommerce tools is mind-boggling. Ecommerce Website Tools. BigCommerce. PrestaShop.

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How to Start a Dropshipping Business in 2020

Ecommerce Platforms

Millennials (67%) and Gen X (56%) are two demographics that seem to take an upward trendline on account of choosing to shop online over visiting brick-and-mortar stores. Subscribe to your competitors’ newsletters and social media accounts to learn how they engage with their customers. Observe how they deal with cart abandonment.

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49 Tips & Strategies for Successful Holiday Marketing Campaigns

BigCommerce

It’s official: #FirstDayOfSchool2017 is trending on social media and the back-to-school shopping season is in full force. Case in point: A couple years ago, I left a couple key gifts in the cart on one website but checked them off as bought. The next day, I had a retargeting ad letting me know I left two items in the cart.

Marketing 252