Using VR To Understand Consumers In A Post-COVID-19 World
Retail TouchPoints
AUGUST 5, 2020
Recently, the support of eye tracking by virtual reality (VR) headsets has made a new dimension accessible for data collection. With people adjusting to COVID-19, shopping habits have changed around the world. The problem with conventional eye trackers is that they work by overlaying eye movement data on top of 2D surfaces.
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