ROI Revolution
JUNE 17, 2022
An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. naming it as a priority for their brand in 2022.
eCommerce Training Academy
MAY 1, 2020
I’ve been involved in eCommerce since 2001 and I can truly say, A LOT has changed. Digital marketing channels are evolving. Retailers can no longer rely one type of channel to drive traffic to their online store. Back in the day, you can sell just about anything and make crazy money. Generating targeted traffic.
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BigCommerce
FEBRUARY 13, 2018
When you factor in the expanded ecommerce selling opportunities through omni-channel retail (like adding Amazon and eBay storefronts to your sales approach, for example), it’s easy to see that now is the best possible time to grow an ecommerce business. By 2001 the company was profitable. Omni-Channel Consumers Spend More, Too.
Kissmetrics
SEPTEMBER 28, 2020
Experience with your channels – It’s no use to you if the analytics company you want to work with specializes in advertising analytics and you have a content-focused strategy. Check to see if they have demonstratable results and insights into your specific channels. Setting up marketing channels.
BigCommerce
JULY 3, 2017
Even though it was right after 9/11 and the economy was dire, we opened the day after Thanksgiving in 2001, just in time for Christmas, and have been in Abilene, Kansas ever since. That’s when I met BigCommerce, built a site, taught myself SEO and PPC. – Nick Borrelli, Ecommerce and Marketing Director, NuWave Marine.
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