Retail TouchPoints
AUGUST 3, 2023
The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. The dot.com bust in 2001 slowed, but didn’t stop, the inexorable move toward consumers shopping and buying online.
BigCommerce
JULY 25, 2017
Photos are worth millions of dollars: Don’t skip the most important part of your customer experience, showing them exactly how to style and put together an entire look. A flexible platform for online retail: Originally, Merritt built his own online selling platform when the company was started back in 2012.
BigCommerce
JULY 3, 2017
Even though it was right after 9/11 and the economy was dire, we opened the day after Thanksgiving in 2001, just in time for Christmas, and have been in Abilene, Kansas ever since. He is a veterinarian and I spent the last decade in online retail, so the opportunity finally emerged for it to become a reality.
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