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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

Retail brands have ongoing discussions on the idea of omnichannel marketing, but so far the majority of this has only been in theory. We have seen i-Health generate high ROI by eviscerating the line between CRM, social and creative by rooting their marketing in the patient experience and applying it across channels.

Marketing 230
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Bed, Bath & Beyond Boring

Steve Dennis

Of course, I don’t have to wonder all that much since I worked at Sears from 1991 to 2003. Any retailer stuck in channel-centric thinking is falling further and further behind. Brands need to embrace the blur and realize that the customer is the channel. Well, some folks like to watch , I guess. Harmonized.

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Why Online Marketplaces are Outpacing Ecommerce in a Post-COVID World

Retail TouchPoints

As brands build on the omnichannel strategies they honed over the past 18 months, marketplaces will be essential in boosting customer acquisition and retention across all channels.

eCommerce 276
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Top 10 Multichannel Platforms

Algopix

With a simple, intuitive interface, Sellbrite provides a powerful multi-channel solution for sellers automate inventories across all the sales channels, to simplify listing, prevent overselling, and optimize fulfillment. www.channeladvisor.com. ChannelAdvisor. SellerActive.

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How Revolve Uses Personalization to Help Customers Find That One-in-a-Million Dress

Sailthru

The company combines the inspirational gloss of thousands of social media influencers with the power of deep and sustained omnichannel personalization. Revolve has been doing this since 2003, when most fashion brands were barely aware of the power of personalization.