Sears must think we’re stupid or gullible. Here’s why.
Steve Dennis
JULY 5, 2017
When I left Sears in 2003 (a year before Sears and K-mart merged), I had already concluded that the once iconic brand was on a slow slide to oblivion. That Sears’ problems could be fixed by cutting costs rather than investing in the customer experience. Suggesting anything else defies credulity.
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